Zitate Digitale Transformation, Digitalisierung, Innovation und Startups

Zitate Digitale Transformation, Digitalisierung, Innovation und Startups 600 315 Andreas Diehl (#DNO)

Die digitale Transformation eines Unternehmens, Digitalisierung im Allgemeinen, digitale Führungskultur oder das Umsetzen innovativer Projekte erfordern viel Pilot- und Überzeugungsarbeit. Ein Bild sagt mehr als 1.000 Worte, ein gutes Zitat kann Türen, Köpfe und Herzen öffnen.

Ich habe meine liebsten Zitate zu diesen Themen zusammengestellt, die mir schon in vielen Workshops und Präsentationen gute Dienste geleistet haben. Ich wünsche viel Spaß und gutes Gelingen.

Zitate Digitale Transformation

The electric light did not come from the continuous improvement of candles.

Oren Harari

Alles, was digitalisiert werden kann, wird digitalisiert.

Carly Fiorina- CEO Hewlett-Packard

In times of change the greatest danger is to act with yesterday’s logic.

Peter Drucker

Wenn Sie einen scheiss Prozess digitalisieren, haben Sie einen scheiss digitalen Prozess.

Thorsten Dirks

There is nothing so useless as doing efficiently that which should not be done at all.

Peter Drucker

Tradition hat nur dann einen Sinn, wenn der Wille zu noch größeren Taten vorhanden ist.

Frank Kremer – Erster Präsident des 1. FC Köln

In the textile industry, we always had new machinery that held the promise of increasing our profit, but it never did because everyone else bought the same machinery. It was sort of like being in a crowd, and everyone stands on tip-toes – your view doesn’t improve, but your legs hurt. 

Warren Buffet

Spending money is a substitute for thinking.  

Bob Sutton

To succeed you must study the endgame before everything else. 

José Raúl Capablanca – Schach-Großmeister

The past is not an accurate compass to the future.

Nur wer sein Ziel kennt, findet den Weg. 


Alle sagten: Das geht nicht. Dann kam einer, der wusste das nicht und hat’s gemacht.

Wir haben uns komplett verlaufen, kommen aber gut voran.

Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!  

Alice im Wunderland

When the wind of change blows, some people build walls, others build windmills.

 Chinesische Weisheit

Computers are useless. They can only give you answers.

Pablo Picasso

Wer auf der Stelle tritt, kann nur Sauerkraut fabrizieren.

Peter Ustinov

Nothing good is easy.

Daniel Graig

Zitate Kundenzentrierung

Der Kunde ist der Dreh- und Angelpunkt digitaler Unternehmen. In den folgenden Zitaten dreht sich alles um den Polarstern Kunde.

Am Schreibtisch kann man nicht herausfinden, wie ein Orang-Utan denkt. 

Hasso Plattner

The customer rarely buys what the company thinks it’s selling. 

Peter Drucker

People don’t buy the best products and services, they buy the ones which they can understand the fastest. 

Donald Miller

People don’t buy what you do, they buy why you do it.

When 10 out of 10 people say they don’t want your product, thats pretty significant. 

Eric Ries

At the end of the day your business isn’t about your opinion. 

Steve Blank

If you confuse, you will loose.  

Donald Miller

Zitate agiles Arbeiten

Agile is the best kept management secret of the world.

Steve Denning

Wir begegnen uns in den Gemeinsamkeiten und wachsen an unseren Unterschieden.

Virginia Satir

Kommunikation ist das Schmiermittel der Selbstorganisation.

Dieter Rösner

Seid stolz auf das was ihr gemacht, nicht was ihr gedacht habt.

Boris Gloger

Without standards, there can be no improvement.

Taiichi Ohno

Be strong on vision, but flexible on detail. 

Jeff Bezos

Die Definition von Wahnsinn ist, immer wieder das Gleiche zu tun und andere Ergebnisse zu erwarten. – Insanity is doing the same thing over and over again, but expecting different results.

Albert Einstein

It is not the strongest species that survive nor the most intelligent, but the ones most responsive to change. 

Charles Darwin

Wer in exponentiellen Zeiten seine Leistung nur schrittweise verbessert, fällt exponentiell zurück. 

Curt Carlson, CEO, Stanford Research Institute

The only way to win is to learn faster than anyone else. 

Eric Ries

Experience is simply another word for Failure.

Steve Blank

I have not failed. I’ve just found 10,000 ways that won’t work.

Thomas A. Edison

Kultur, Mindset und Leadership

Mit New Work ist nicht gemeint, dass man am Kickertisch spielt, sondern dass man spielerisch neue Ideen ausprobieren kann.

Gerald Hüther

The most important aspect in leadership is to listen – not to held a speech.

Barack Obama

Healthy culture heals broken processes.

Spotify Model

Leadership ist nicht, Leute dazu zu bringen, Dinge zu tun, die sie nicht tun wollen, sondern Leute dazu zu befähigen, Dinge zu leisten, von denen sie niemals glaubten, sie erzielen zu können. 

Peter Drucker

Culture eats processes for lunch.

Pleasure in the job puts perfection in the work. – Freude an der Arbeit läßt das Werk trefflich geraten.


In einer Horde Maulesel ist auch ein mittelmäßiges Pferd ein Champion.

Die Anarchisten von heute sind die Unternehmer und Top Manager von morgen.

In the long run there is not much discrimination against superior talent.

Pessimists are usually right and optimists are usually wrong but all the great changes have been accomplished by optimists. 

Thomas L. Friedman

Je höher der Affe klettert, desto mehr sieht man seinen Arsch.

Talented people with bad values will do far more damage than virtuous people with lesser talents. 

Charles Koch

A mind is like a parachute. It doesn`t work if it`s not open. 

Frank Zappa

Für Wunder muss man beten, für Veränderungen aber arbeiten. 

Thomas von Aquin

Man sollte nur in Firmen investieren, die auch ein absoluter Vollidiot leiten kann, denn eines Tages wird genau das passieren! 

Warren Buffet

Zitate Innovation

Failure without Learning is …. just Failure.

Spotify Model

People are natural innovators. So just get out of their way and let them try things out.

Spotify Model

We aim to make mistakes faster than anyone else.

Daniel Ek, Founder Spotify

Be creative. Men only learnt how to fly when they stopped imitating birds.

Paulo Coelho

Wer immer tut, was er schon kann, bleibt immer das, was er schon ist.

Henry Ford

Es ist gar viel leichter, ein Ding zu tadeln als es selbst zu erfinden.

Albrecht Dürer

Optimierung ist für Prozesse, Innovation für Menschen.

I can’t define innovation, but I know it when I see it.

Rick Winfield

Geh Wege, die noch niemand ging, damit du Spuren hinterlässt. 

Antoine de Saint-Exupéry

You miss 100% of the shots you don’t take. 

Wayne Gretzky

I cannot understand why people are frightened of new ideas. I’m frightened of the old ones.

John Cage

Der Thor hält Rat für Feindschaft. 

Gunter Dueck

I have not failed. I’ve just found 10,000 ways that won’t work. 

Thomas A. Edison

Zitate Unternehmensplanung

If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

Jeff Bezos

Planning is the kiss of death of entrepreneurship. 

Peter Drucker

Business plans are fine for large companies where there is an existing market, existing product and existing customers, but in a startup all of these elements are unknown and the process of discovering them is filled with rapidly changing assumptions. 

Steve Blank

Wir liegen lieber ungefähr richtig als exakt falsch. 

Warren Buffet

Prognosen sind schwierig, besonders wenn sie die Zukunft betreffen. 

Niels Bohr

Zitate Design Thinking

Play is the highest form of research. 

Albert Einstein

Having no problems is the biggest problem of all.

Taiichi Ohno

A problem well stated is a problem half solved. 

Charles Kettering

Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.

Antoine de Saint-Exupery

If a picture is worth 1000 words, a prototype is worth 1000 meetings.

saying at @Ideo

If you can’t clearly explain why you’re doing something, then you don’t know what the fuck you are doing. 

Parker Thompson

We can’t solve problems by using the same kind of thinking we used when we created them.

 Albert Einstein

If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions. 

Albert Einstein

Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.

 John Steinbeck

There is a big difference between planning a life, drifting through a life, and designing a life.

Tim Brown

Zitate Startups


Most people don’t get what they want because they don‘ t know what they want.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others‘ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. 

Steve Jobs

Work on something that matters to you more than money. Create more value than you capture. And take the long view. 

Tim O’Reilly

Life begins at the end of your comfort zone.

The best way to make your dreams come true is to wake up. –  Paul Valéry

If you don’t build your dream, someone will hire you to help build theirs. 

Tony Gaskin

Experience is not what happens to you. It’ s what you do what happens to you.

Aldous Huxley

Entrepreneurship can be very very depressing.

Vinod Koshla

Entrepreneurship is not a cookbook or a checklist. At the end of the day, founders are artists. 

Steve Blank

If you can’t describe your company in five words to a five-year-old, you don’t yet understand what you are doing.


Stop planning, start doing. 

Linda Rottenberg

There’s a .00006% Chance of Building a Billion Dollar Company

If you think everything us under control, you’re just not going fast enough.

Mario Andretti

Running a startup is like being punched in the face repeatedly, but working for a large company is like being waterboarded. 

Paul Graham

In a startup instead of paying consultants to tell you what they learned you want to pay them to teach you how to learn.

Steve Blank

Bad news is early good news.

Stability is the friend of the status quo, chaos is the friend of the entrepreneur. 

Linda Rottenberg

Startups can’t learn and discover while they’re busy executing.

Steve Blank

In startups, if you’re not growing, you’re dying. 

Jason Calacanis


Your product has to be 10x better than what exists in order to be a success. 

Bill Gross

Don’t settle for poorly designed products. Demand more from designers. 

Donald A. Norman

Weitere Zitate

Kinder wollen nicht wie Fässer gefüllt werden sondern wir Leuchten entzündet werden. 

Francois Rabelais

Design is a solution to a problem. Art is a question to a problem. 

John Maeda


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