Sei mutig.

"Strategy is the unique value that a business provides to the market."

"Ich schuf eine Vision von David in meinem Kopf und schlug einfach alles weg, was nicht David war."

"The essence of strategy is choosing what not to do. "

"In action, Via Negativa is a recipe for what to avoid, what not to do—subtraction, not addition."

"There is no strategic benefit to being the second cheapest in the marketplace, but there is for being the most expensive."

"Perfektion ist nicht dann erreicht, wenn man nichts mehr hinzufügen kann, sondern wenn man nichts mehr weglassen kann."

"You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future."

"Progress cannot be generated when we are satisfied with existing situations."